The MATCH made in HEAVEN

GTG, 2L8, 10Q, AFAIK, DYK, MMB, and the list goes on and on. No I’m not talking in any programming language, these words or alphabets, seemingly unrelated, is the slang of the peculiar group of youngsters (in age or thought). The so-called gen Z.


The unique bread, the youngest generation in the workforce, Generation Z, is characterized by their ethnic diversity and upbringing immersed in social media and technology.


With the Gen Z of approximately two and a half billion people, accounting for one third of the global population, employers face the challenge of meeting the needs of this generation as they enter the workforce. This article explores the implications for employers, strategies to attract and retain Gen Z employees, and addresses the issue of turnover rates in what is often referred to as a “low commitment society.”


Before delving into the topic, it is important to establish the definition of Generation Z. While some sources define this generation as those born after 2000’s, there are always different perceptions. We can say that Gen Z grew up with technology from the start, distinguishing them from millennials who adapted to technological advances over time.


Generation Z’s upbringing in a digital era, where smartphones and constant connectivity are the norm, has shaped their characteristics and behaviours. They are well-educated and heavily reliant on technology for various aspects of their lives. However, their distinctiveness extends beyond their tech-savviness.

Understanding this generation requires a deeper exploration.


Unfortunately, Generation Z often faces negative stereotypes in the workforce, including short attention spans and a perceived lack of commitment. While it is true that they are bombarded with information and tend to spend a significant amount of time on social media, these circumstances have also honed their communication skills. Growing up with character limits on platforms like Instagram and Twitter, they have become adept at concise and effective communication, a skill that can be valuable in the workplace.


Furthermore, Generation Z is known for multitasking across multiple screens, a practice that has both positive and negative implications. While split focus can lead to increased stress levels, it also equips them with the ability to manage and prioritize tasks efficiently, making them valuable assets in fast-paced and chaotic work environments.


The issue of turnover rates among Generation Z employees is a concern for employers. Studies indicate that a significant percentage of Gen Z individuals plan to stay in their first job for only 1-2 years, which has led to perceptions of low commitment. However, it is worth noting that early career job-hopping is not exclusive to this generation, as previous generations like Gen X displayed similar patterns. Therefore, it is essential to consider whether this turnover rate is a natural process in early career development.


To attract and hire Generation Z employees, employers should consider their preferences and motivations. Being digital natives, Gen Z workers prefer communication through email and value fast-moving hiring processes. Maintaining open and frequent communication throughout the hiring process is crucial to keep candidates engaged. Additionally, offering flexible work options, promoting work-life balance, and providing benefits that support well-being are highly appealing to this generation.


Understanding Generation Z’s motivations is essential for businesses looking to attract them as clients or employees. This generation values purpose, ethical behaviour, growth, and a healthy work culture. They seek companies that align with their values, especially concerning diversity and inclusion. To cater to Gen Z’s preferences, organizations must go beyond traditional employee benefits and actively involve employees in shaping the company culture and strategies.


It is also important to recognize the influence Generation Z has as customers. Their increasing purchasing power and vocal nature can impact the decisions of preceding generations. Therefore, businesses should evaluate their strategies and adapt to the needs and preferences of Gen Z, ensuring they are well-prepared to serve the clients of tomorrow.


Having Generation Z workers in a team can be advantageous for business growth. Their direct communication and collaboration can provide valuable insights into the preferences and behaviours of the next generation. Employers should create an environment that encourages open dialogue, where Gen Z employees feel comfortable expressing their opinions and ideas. Their critical thinking skills and ability to filter information can contribute positively to the business’s transparency and trustworthiness.


In conclusion, understanding and adapting to the unique characteristics and motivations of Generation Z are vital for employers. By considering their preferences, fostering an inclusive and purpose-driven culture, and creating a flexible and supportive work environment, businesses can effectively attract, engage, and retain Generation Z employees. Additionally, businesses must recognize the influence of Gen Z as customers and align their strategies accordingly to succeed in an ever-evolving marketplace.


The future is them and to get the perfect fit, it has to be indeed a match made in heaven.